Problems Affecting Agriculture free essay sample

The researcher’s goal is to highlight how the absent of a good marketing facility is a huge problems to the farmers in Old Road. Having a marketing facility really plays an important role for the farmers to get their products sold. It’s illegal to sell on the side of the road, but farmers are forced to break the law. All products are not always sold and small farmers sometimes can’t afford to store left over products and they spoil. Due to crops not being sold farmers are making a loss instead of a profit. The cost of travelling to another village or town would be very expensive for the farmers and will also create a loss. The aim of this project is to show how marketing is a huge problem in the community of Old Road and how it can be solved with the help of the government and other local organizations. We will write a custom essay sample on Problems Affecting Agriculture or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page At the end of this project you the reader will see how the lack of proper marketing facilities affects the farmers of Old Road and how big role marketing plays in the agriculture field. (2) Literature Review Marketing is the link between production and consumption. It incorporates several activities in a co-ordinate way to promote the flow of goods and services from the point of production until they finally reach the consumer according to Agricultural Science for CSEC Examination written by Ronald Ramharacksingh. Marketing is the business function that identifies unfulfilled needs and wants, defines and measures their magnitude, determines which target market the organization can best serve, decides on the appropriate products, pricing and promotion and distribution programs to serve these markets to develop a market orientation. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfy these needs and wants through exchange processes and building long term relationships. The process of communicating the value of a product or service through positioning to customers. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that benefit the organization and its shareholders. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behavior and providing superior customer value. There are five competing concepts under which organizations can choose to operate their business; the production (3) concept, the product concept, the selling concept, the marketing concept, and the holistic marketing concept. The four components of holistic marketing are relationship marketing, internal marketing, integrated marketing, and socially responsive marketing. The set of engagements necessary for successful marketing management includes, capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, creating long-term growth, and developing marketing strategies and plans. Marketing plays a very important role in the agriculture department and the lively hood of men, marketing is a big problem affecting the community of Old Road. The lack of marketing facility forces the farmers to break the law by selling on the side of the streets; most farmers don’t have access to vehicles to mobiles their farming business. Farmers in Old Road are forced to either break the law which forces farmers to pay fees for breaking the law or travel to other communities with proper marketing facilities which is also experience to hire transportation. (4) Methodology The researcher will use questionnaires and distribute them to the local farmers of Old Road. Old Road consists of over 20 farmers who solely depend on farming for their income. From the 20 farmers listed in Old Road the researcher will give the questionnaires to about 12 farmers. The questionnaires consist of 10 close answer questions and two open answer questions. This method is most appropriate way of gathering information and saving time. It will be more convenient to collect the data analysis and will be easily analyzed. (5) Results Figure 1: A pie chart showing the response to the question is marketing a problem The diagram above is showing the percentage of farmers who have or don’t have a problem with marketing facilities in Old Road. Questionnaires were distributed to twelve (12) farmers, after conducting the investigation the results showed that only 17% of the farmers did not have a problem with the lack of marketing facilities. But on the hand the other 83% did have a huge problem with the lack marketing facilities in the community. (6) Figure 2: A doughnut showing the results of who wanted a marketing facility The diagram above is showing the percentage of farmers who wanted a marketing facility built in the community. Most of the farmers (92%) wanted a marketing facility built in their community and 8% didn’t want a marketing facility built in their community. The information above is showing that more than half of the farmers in the Old Road were suffering from the lack of marketing facilities. 7) Figure 3: An area showing the amount of complaints about the lack of marketing facility The diagram above is showing the amount of farmers who did and did not complaint about the lack of marketing facility in the community. Nine (9) of the farmers who were given questionnaires admitted that they have complaint about the lack of marketing facility in their community. The other three (3) have never complai nt about the lack of marketing facility, this again shows that most of the farmers are affected by the lack of marketing facilities in their community. (8) Data Analyze This investigation revealed that the lack of marketing facility is a huge problem affecting farmers in Old Road. Twelve (12) famers were given questionnaires to answer and more than 70% of them are really being affected. They are really being affected because most of them depend solely on farming for their income. The others are more fortunate because they have transportation and others resources for selling their products easier. Also, 92% of the farmers argued that they wanted a marketing facility built to accommodate those who are not so fortunate. The investigation also showed that most of the farmers were over 25 who could not travel far. The investigation also revealed that most of the farmers complaint about the lack of marketing facility in their community. Seventy-five (75%) of the farmers admitted that they have complaint about the lack of marketing facility. The other 25% have never complaint about the lack of marketing facility revealed that it was costly and it needed to stop. (9) Discussion The lack of marketing facility has a negative or bad impact on the farmers of Old Road and other communities without a market. Farmers are making a loss by spending money for transportation and more and also because all of their crops are not being sold. Government officials should put funds in place to build or construct a marketing facility in the community of Old Road. Not having a marketing facility is making it hard for farmers to make a living. Also, other members of the community should help and support the local farmers in the community. By providing free transportation and buying their products. (10) Conclusion