Marketing Plan Essay Example | Topics and Well Written Essays - 4000 words - 2

Marketing Plan - Essay Example Russell has a bachelor’s degree in marketing and has worked previously in the retail clothing sector, while Newman has also operated an adventure enterprise that used to arrange group trips to different locations across the US. However, both of them sold their respective companies to start Athletics Supreme. The owners’ previous experiences have made them confident that they can market a line of sportswear and related sports accessories that appeal to outdoor enthusiasts. This marketing plan hopes to create a long-term growth model that will build on the current success enjoyed by Athletics Supreme’s athletics equipment. The company has been successful in selling athletics equipment and we hope to transition smoothly into sportswear. Athletics Supreme intends to provide its current and potential customers with quality sportswear products that they require to accomplish their physical goals and maximize their athletics performance. The company will also provide its customers with staff who are knowledgeable about athletics and sportswear. The core products that the business will carry include apparel, shoes, and athletic equipment, as well as other complementary equipment like training literature and health supplements. Conducting market research normally involves gathering primary and secondary data, in which primary information is collected directly from consumers and potential consumers, while secondary information involves the gathering of data, statistics, studies, and reports from external sources (Burns et al, 2014). Athletics Supreme will conduct primary market research using in-store comment cards, whereas secondary research will be conducted via the local chamber of commerce. In-store comment cards should enable the company to collect information directly from the consumer on such issues as their satisfaction with the business offering, how to improve service and offerings that they may want to see in the future.

Muslim Womens Experience on Wearing Hijaab in British Society Dissertation

Muslim Womens Experience on Wearing Hijaab in British Society - Dissertation Example As such, this aims in looking at actual experiences of women practicing Islam by wearing hijaab, especially on public receptions they are receiving in academic or work settings, and their counteracting actions during encounters with condemning attitudes and environmental responses. The study is psychosocially significant for it delves on mental cognition and behavior of Muslim women. As the series of positive and negative events in subjects’ lives are placed in focal study, it may reveal defensive reactions they adapted, uncovering inner thoughts, opinions and feelings regarding their understanding and acceptance of their social interaction in a place of modern religious outlooks. By this, citizens, especially in Great Britain, will become more conscious and understanding of potential lapses in social values and attitudes, as some reserve religious acceptance of religious expression, and where improved awareness may give more opportunities to Muslim women to live in European p laces free of social discrimination and subsequent psychological rejection. Literature Review The British society had been said to be more accepting with the donning of hijaab by Muslim women, where British media implored against racist treatment of Muslim women in account of current conflicts between the West and violent Islam fanatics (Eyben & Moncrieffe, 2007, p. 116). These women are allowed to wear the veil during work, giving them freedom and public space (Mezey, 2004, p. 34). Great Britain, then, holds a multicultural stance in favor of various race and religions. Yet, the inclusion of United Kingdom in the multi-setting study by Bigger (2006, no pag.) negates this, as it showed psychological struggles by women in... The paper tells that the British society had been said to be more accepting with the donning of hijaab by Muslim women, where British media implored against racist treatment of Muslim women in account of current conflicts between the West and violent Islam fanatics. These women are allowed to wear the veil during work, giving them freedom and public space. Great Britain, then, holds a multicultural stance in favor of various race and religions. Yet, the inclusion of United Kingdom in the multi-setting study by Bigger negates this, as it showed psychological struggles by women in universities. In his experiental study, the conducted interviews demonstrated that Muslim women are treated with contempt and prejudice, and several of them had been verbally abused and assaulted in reference to American bombings. Hijaab, then, had been associated with stereotyped view that Muslims are a violent group, bent on destroying lives in their wake. In another qualitative study conducted in various a reas in Great Britain, specifically in London, Muslim women had been surveyed and interviewed for their experiences while living in such regions. A Muslim woman from East London could not ride a bus for she is either looked at with hostile scrutiny or some buses would not stop upon seeing her with hijaab. Even work environments can be socially isolating, with more lost work opportunities when one appears with hijaab during job interviews, despite excellent qualifications.