Marketing Plan Essay Example | Topics and Well Written Essays - 4000 words - 2

Marketing Plan - Essay Example Russell has a bachelor’s degree in marketing and has worked previously in the retail clothing sector, while Newman has also operated an adventure enterprise that used to arrange group trips to different locations across the US. However, both of them sold their respective companies to start Athletics Supreme. The owners’ previous experiences have made them confident that they can market a line of sportswear and related sports accessories that appeal to outdoor enthusiasts. This marketing plan hopes to create a long-term growth model that will build on the current success enjoyed by Athletics Supreme’s athletics equipment. The company has been successful in selling athletics equipment and we hope to transition smoothly into sportswear. Athletics Supreme intends to provide its current and potential customers with quality sportswear products that they require to accomplish their physical goals and maximize their athletics performance. The company will also provide its customers with staff who are knowledgeable about athletics and sportswear. The core products that the business will carry include apparel, shoes, and athletic equipment, as well as other complementary equipment like training literature and health supplements. Conducting market research normally involves gathering primary and secondary data, in which primary information is collected directly from consumers and potential consumers, while secondary information involves the gathering of data, statistics, studies, and reports from external sources (Burns et al, 2014). Athletics Supreme will conduct primary market research using in-store comment cards, whereas secondary research will be conducted via the local chamber of commerce. In-store comment cards should enable the company to collect information directly from the consumer on such issues as their satisfaction with the business offering, how to improve service and offerings that they may want to see in the future.